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Extended Returns

Enjoy peace of mind with your holiday shopping this season! We’re extending our returns and exchange policy for all jewellery purchased from November 1st, 2025 through to January 25th, 2026.

This means you can shop early and still have time after the holidays to return or exchange your item if it’s not the perfect fit. Simply follow our standard return procedures to complete your return or exchange anytime up until January 25th, 2026.

Happy shopping, and enjoy the festive season with confidence!

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Guaranteed Christmas Delivery

Thank you for choosing to shop with us!

To ensure your order arrives in time for Christmas, we kindly recommend placing your order by the specified date.

This will allow us to process and deliver your items promptly, helping you enjoy a stress-free holiday season.

Privacy Policy

Last updated: October 30, 2025

1. Introduction

This Privacy Policy explains how All Diamond Ltd T/A After Diamonds (“After Diamonds”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from afterdiamonds.co.uk (the “Website”).

We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Company Information

Business Name: All Diamond Ltd T/A After Diamonds
Company Number: 12406177
Registered Address: 107–111 Fleet Street, London, EC4A 2AB, United Kingdom
Website: https://afterdiamonds.co.uk
Email: help@afterdiamonds.com
Telephone: 020 8191 0113

3. Information We Collect

We may collect and process the following categories of personal data:

  • Personal Identification Information: name, email address, phone number, billing and delivery address.

  • Payment Information: card details and transaction data (processed securely via third-party providers; we do not store full card details).

  • Order Details: purchase history and communication records.

  • Website Usage Data: IP address, browser type, device details, and browsing activity collected via cookies and analytics.

  • Marketing Preferences: your consent and preferences regarding promotional communications.

4. How We Use Your Information

We use your personal information for purposes such as:

  • Processing and fulfilling your orders.

  • Managing payments, refunds, and returns.

  • Providing customer service and support.

  • Sending order confirmations, delivery updates, and invoices.

  • Personalising your shopping experience.

  • Sending marketing emails (only if you have opted in).

  • Complying with legal and tax obligations.

5. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

  • Contract: to fulfil our obligations to you as a customer.

  • Consent: when you voluntarily provide consent (e.g., to receive marketing).

  • Legal Obligation: to comply with laws or regulatory requirements.

  • Legitimate Interests: to improve our services, prevent fraud, and protect our business.

6. Data Storage and Security

Your personal data is stored securely on protected servers.
We use appropriate technical and organisational safeguards to prevent unauthorised access, disclosure, alteration, or destruction of your information.

All online payments are processed through secure, PCI-compliant providers such as Stripe or PayPal.

7. Sharing Your Information

We do not sell or rent your data.
We may share necessary information with trusted partners who assist in our operations, such as:

  • Payment and fraud prevention providers

  • Courier and logistics companies

  • IT and website hosting services

  • Analytics and marketing partners

  • Professional advisors (e.g., accountants, legal advisors)

These third parties are bound by strict data protection obligations.

8. International Data Transfers

If your data is transferred outside the United Kingdom, we ensure that suitable safeguards (such as UK-approved standard contractual clauses) are in place to maintain your privacy and protection.

9. Cookies and Tracking

Our Website uses cookies and similar technologies to enhance performance and personalise content.
You can manage your cookie preferences through your browser settings.
Please refer to our Cookie Policy for more details.

10. Your Data Protection Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your personal data (“right to be forgotten”).

  • Restrict or object to processing of your data.

  • Withdraw consent at any time (for marketing communications).

  • Request data portability to another provider.

To exercise any of these rights, please contact us at help@afterdiamonds.com or call 020 8191 0113.

11. Data Retention

We retain your data only as long as necessary to fulfil the purposes described in this policy, including legal, accounting, and reporting requirements.

12. Marketing Communications

We will send marketing emails only with your consent.
You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us directly at help@afterdiamonds.com.

13. Third-Party Links

Our Website may contain links to third-party websites.
We are not responsible for their privacy practices, content, or security.

14. Changes to This Policy

We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last updated” date.

15. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your data, please contact us:

All Diamond Ltd T/A After Diamonds
107–111 Fleet Street
London, EC4A 2AB
Email: help@afterdiamonds.com
Telephone: 020 8191 0113

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